Reports

Trial conversion rate, recent conversions and cancellations.

How customers move from app listing to plan selection.

Which sources drive conversions.

Where customers come from and the revenue per source.

Open, click and conversion rates per campaign.

How many customers complete onboarding.

Analytics on your Shopify App Store listing.

How your active customer count changes over time.

Aggregate metrics across customer segments.

Aggregate usage over time + top users.

Event volume, timing and top users.

Page views & sessions via the Appal pixel.

LCP, INP, CLS, FCP, TTFB performance.

How MRR grows and shrinks over time.

Active subscriptions, ARPU and LTV.

Revenue streams and how much you're paid.

How discounts impact revenue.

Usage-based and one-time billing.

Upcoming payouts and when they arrive.

Your billing cycle vs Shopify's.

How your churn rate changes over time.

Which customers are most likely to churn.

Revenue and customers retained over time.

Revenue, subscription and logo retention by cohort.

Ratings, reviews and sentiment insights.

How many customers uninstall and why.

Per-affiliate revenue and payouts.

Referrals added and revenue driven.

Commissions paid and owed.